We build software.One system at a time.
GL Suite is the software house of GuessLess. We work on marketing, customer service, data and back office. First we understand how the work actually happens, then we build the system that was missing and keep looking after it once it is live. If the right product does not exist yet, we develop it together with the people who will use it.
Every product started as a problem of our own.
All of them came from work GuessLess used to do by hand for its clients. When the same problem showed up too many times, it became software. And we keep looking after each one.
BrandMeUp
ExploreBrand identity with AI
SEOme
ExploreSEO intelligence with AI
GoMarketer
Talk about itGo-to-market with data
LPMaker
Talk about itLanding pages that convert
GL Forms
Talk about itSmart forms
Dora IA
Talk about itSmart AI support on WhatsApp
UTMize
Talk about itUTM tracking without the pain
GL Data
Talk about itReal-time metrics
Built with GL Suite
Let's talkWhen the product is ours, we run it. When the process is yours alone, we build it together with you.
A hard problem becomes a system someone uses every day.
“Everyone on the team describes the brand differently.”
BrandMeUp puts positioning, tone of voice and visual direction in one place that writers, designers and agencies actually consult.
BrandMeUp“The SEO audit lists 200 issues and nobody knows where to start.”
SEOme sorts everything by impact and hands you a list of what to fix first.
SEOme“The lead writes on WhatsApp and waits hours for an answer.”
Dora AI replies right away, asks the qualifying questions and passes to sales only the conversations worth having.
Dora AI“Everyone tags links their own way and the report never adds up.”
UTMize standardises the UTMs and GL Data brings the channels together in a live dashboard.
UTMize + GL Data“The operation only moves because two people keep everything in their heads.”
Atlas AI gives the marketing team priorities, rhythm and visible status.
Atlas AI“What holds the operation back does not exist ready-made anywhere.”
We map the process, cut what does not need to exist and build the rest. Delivered running, with someone responsible for it.
CustomBuilt inside your operation, not on top of it.
We develop custom software for operations that do not fit a template. We learn how the work is done, prove the result in use and keep operating alongside you, with an owner, logs and monitoring.
Map before coding.
We look at the process as it is today, with its time and cost. What does not need to exist is removed before it becomes code.
Build only what remains.
If we have solved it before, we use a Suite product. If the problem is yours alone, we build it custom.
Look after it after launch.
The system runs with an owner, logs and monitoring. What works well becomes the house standard, and sometimes the next product.
Born inside an agency.
GL Suite is the software house of GuessLess, a marketing agency for premium brands and our parent company. Every product started as work the agency did by hand, until it became too good to stay a service.
Latest from GL Suite.
GL Suite now introduces itself as a software house
What changes on the site and in how we work: our own products, which we keep running, and custom software for the process nobody sells off the shelf.
ReadBrandMeUp is now available
Positioning, tone of voice and visual direction in one place, so writers, designers and agencies all work from the same brand.
ReadSEOme is now available
An SEO audit that ends in a list of what to fix first, ranked by impact, instead of a 200-line report.
ReadAn SEO audit with 200 issues is not a plan
Why listing everything wrong with a site rarely leads to any fix, and a simple order for turning the report into this week's work.
ReadIs there a process eating your team's time?
Tell us what is done by hand today. In the first conversation we estimate what can be automated and how much time it gives back. If it is not worth it, we will say so.